Barriers#1
Our current brand identity has worked well for us so far. Why change it?
While it’s great to hear that your current brand identity has been successful, it’s important to keep in mind that markets and consumer preferences are always changing. Refreshing your brand identity can help you stay relevant and differentiate yourself from your competitors. By updating your brand identity, you can signal to your customers that your business is evolving and growing, and you can attract new customers who are looking for a fresh, modern look.
Barriers#2
We don’t have the budget for a brand refresh right now.
We understand that budget is a concern, but it’s important to think of refreshing your brand identity as an investment in the future of your business. By updating your brand identity, you can increase the visibility and recognition of your brand, which can lead to more sales and revenue in the long run. Additionally, we can work with you to create a custom solution that fits your budget and achieves your goals.
Barriers#3
We’re worried that our customers won’t recognise our brand if we change it.
That’s a valid concern, but it’s important to remember that refreshing your brand identity doesn’t necessarily mean completely changing it. We can work with you to evolve your brand identity so that it is still recognisable and consistent with your current brand, but with some modern updates. Additionally, we can help you communicate the changes to your customers through marketing and messaging strategies that emphasise the evolution and growth of your business.
Barriers#4
We’re not sure what we want our new brand identity to look like.
That’s completely understandable. Refreshing your brand identity can be a big decision, and it’s important to take the time to consider all of your options. We can help guide you through the process and offer our expertise in branding and design to help you develop a new identity that accurately reflects your business and appeals to your target audience.
Barriers#5
We’ve already invested a lot in our current brand identity, and we don’t want to waste that investment.
We completely understand that you’ve invested a lot in your current brand identity, but it’s important to remember that a brand refresh isn’t necessarily throwing that investment away. By refreshing your brand identity, you can build upon the foundation that you’ve already established and take your brand to the next level. Additionally, we can help you leverage any positive aspects of your current brand identity in the new design, to ensure that you’re building upon the strengths of your current branding efforts.