Your Role in the business
How would you describe what the business does in 20 seconds or less (sometimes known as your elevator pitch)?
When was the company started, and by who?
Is there a unique story behind your business or business name or logo?
Are there any claims (the oldest, the original, best quality, exported the most, supply the queen etc)
What is it about the product or service sets you apart from your competitors?
Who are your main competitors? If they have websites, include their URLs.
If not you, what company is considered the best in your field?
Does your company have a mission statement, if so, what is it?
Describe your customers?
What decisions are they making as to why buy from you?
If your brand were a person, which of the following word groups would best describe them?
Sincere - Down to earth, Honest, Wholesome, CheerfulExciting - Daring, Spirited, Contemporary, ImaginativeCompetent - Reliable, Intelligent, SuccessfulSophisticated - Classy, Glamorous, Charming, Smooth
What is the purpose behind undertaking this work?
From your current brand manifestation, what isn’t working for you?
Please share three website links of brands whose identities inspire you and what do you like best about them.
On what criteria will you judge this work as a success?
Please add any other information you feel would be useful