Project Description

Changing the brand ingredients…

THE OLDEST CORNISH PASTY MAKER IN THE WORLD

Warren’s Bakery – the oldest Cornish pasty maker in the world. The brand was tired and in need of a makeover to realign it with the new owners’ vision. Working with Wall to Wall, Sunshine Marketing Agency, we delivered a new identity, brand guidelines and rolled it out through their packaging, print and stores. The first shop saw a 300% uplift in sales year on year, a rise any baker would be proud of!

“Creating a new brand identity for Warrens Bakery was a daunting task but working with Jonathan at Epic Design made it so much simpler. He took our brief and really captured the essence of our heritage and provenance. The experience was really positive, seeing our plans and ideas being brought to life. Jonathan really challenged our thought processes when he believed we were moving in the wrong direction and ultimately we have now a really strong “show-stopping” look to our Bakeries.”

Alex Martin, Director of Retail

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