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New lego posters

‘The Lego Movie’ Gets An Awesome Makeover With Minimalist PostersPosted: Print Article If you’ve seen “The Lego Movie,” then you already know that everything is awesome and the film’s official poster is as fun, busy and as action-packed as the movie itself. A Lego is a simple thing, though; it’s a building block that runs on imagination.

via Huffingtonpost

By |February 28th, 2014|Epic gems|0 Comments

A graphic designers approach to time zones

Wow, spotted this today. The graphic designers way of explaining how time zones work… so much simpler than trying to explain it to someone. I particularly like the zone marked as ‘rude to call’.

By |February 26th, 2014|Epic gems|0 Comments

Does it really matter what my website looks like?

Yes, it definitely does, and I’ll tell you why? Whether it’s fair or not, people will judge your company based on the quality of your site, it’s your silent sales person if you like, when you’re not there, it’s your representative!

How do you prove good web design makes a difference online?
Sure, every web designer will tell you that design has a profound impact, which is an intuitive answer, but what evidence is there that supports the claim? I came across a study referenced by Derek Halpern of Social Triggers. It was titled Trust and Mistrust of Online Health Sites. I thought it might provide insight about web design, so I checked it out.

The goal of the study was to answer this question:
How much impact does design have on trust and mistrust of health websites and how much impact does the quality of the content have?
The results were nothing short of astounding.
For the test, 15 participants were directed to search the internet for health information that was relevant to them, and then they were asked to discuss their first impressions of the websites they visited.
Of all the factors that were mentioned for rejecting or mistrusting a website, 94% were design related; only 6% were content related. Can you believe that? When deciding whether or not they trusted a health website, participants mentioned design related issues 15 times more than content related issues. That’s incredible.

Specific design problems that led to rejection or mistrust were:
• Inappropriate name for the website
• Complex, busy layout
• Lack of navigation aids
• Boring web design, especially use of color
• Pop up advertisements
• Slow introductions to a site (splash pages, slow-loading flash introductions, etc)
• Small print
• Too much text
• Corporate look and feel
• Poor search facilities/indexes

These kinds of complaints accounted for 94% of the […]

By |January 4th, 2014|Epic News|Comments Off on Does it really matter what my website looks like?

Why buy a domain name?

This will seem obvious to most of you, but many businesses/people still don’t have a web presence and are in real danger of missing the boat!

There are many reasons for buying a domain name, regardless of whether you are an individual or a business, and purchasing one can benefit you in many ways.

Perhaps you just want a bit of space on the web and its just for fun, so have a fun domain name, one that’s memorable. For businesses your domain name can become a crucial part of your corporate identity, when customers visit your web site, your domain name can match your trading name.

Some of the search engines rank sites with keywords in the domain names higher than those without. So registering a targeted domain name could put your web site closer to the top of a search engine’s listing and increase traffic to your site.

Also there can only be one of each domain name, so you’d best register your domain name before someone else does. This could save your business money and time in the future. Even if you have no intention of developing a web site right now, we strongly recommended that you register your domain name now, because there are no guarantees that it will still be available in a year, a month, a week , or even tomorrow.

Having your own domain name means that you need never change your email or web address and once registered the domain name belongs to you. The domain is yours for as long as you continue to pay the renewal fees and should another company want your domain name it is up to you whether you sell it or not.

By |January 11th, 2011|Epic Insights|0 Comments

Get your packaging working harder!

As a graphic designer, I try and avoid metaphors like the plague, but…

…there’s an old saying: “You can lead a horse to water but you can’t make it drink.” This is a perfect packaging metaphor, because the fundamental truth is that the final purchasing decision is made at the shelf edge in store.

No matter how much time and money your marketing team spends on promoting your product or how much effort your sales team puts into getting your product listed in the key retail outlets, if your pack fails to deliver at point of sale because it doesn’t look good then all that investment spent elsewhere is largely wasted.

So how do we make the most of all that advertising and promotional work? How do we get people reaching out for our pack on the shelves?

We’ll be sharing our top tips on Packaging over the next few weeks…

1. Make your product stand out
First of all, we have to recognise that our products are competing for a few short seconds of attention. In any one supermarket there are around 40,000 different products on display and the average shopper spends no more than an hour in store during their weekly shop. So you’d need to register more than 10 products per second if you were to see every product! The first and most important rule, therefore, is to get your product noticed – it must stand out rather than blend in. To find out how, get in touch…

By |December 30th, 2010|Epic Insights|0 Comments

Merry Christmas and Happy New year…

With the recent dumping of snow on Devon, and the non-stop playing of Noddy Holder on the radio we’re feeling very festive. We’ll be working all the way up to Christmas Eve and won’t let the adverse weather get in the way.

Wishing you all a Merry Christmas and a Happy New Year!  From all at Epic Design

By |December 21st, 2010|Epic News|0 Comments

What is a brand?

It is the emotional and psychological relationship you have with your customers. Strong brands elicit thoughts, emotions, and sometimes physiological responses from customers. We create brands, not just logo’s. A logo is just the visual entry point to the brand, one of many tools in the box.

Brands are not concrete; they are the thoughts, feelings, and psychological relationships between a business and a customer. And your brand is the foundation of all your marketing activities.

What is a brand? The first stone set in the build of a solid structure is the cornerstone. It is the most important piece of any structure because all other stones will be set in reference to this stone. Your brand will be the blueprint of your customer experience design, it will flavour all conversation about you, and it will align your advertising & promotional activity. Your brand determines the position and strength of your entire marketing framework. Your marketing cornerstone must be plumb and level. In other words, your brand must be the truth and it must be about you. Want to know more, get in touch.

By |December 21st, 2010|Epic Insights|0 Comments

What about SEO?

There are no limits on what information people are looking for but the problem is being found by the search engines when you put forth your knowledge on your own website. As an example people searching for information about “SEO” will find 205 million sites on the topic so if you are ranked down near the bottom at 205 million your chances are slim to none that your information will ever be seen.

Search engine optimization (SEO) is a science you must master because if you’re not in the top 3% of all sites on a particular subject then nobody will ever see your secret recipe for making the best home made wine in the history of the world. But here again some very smart people have already figured out this minor problem and they even have programs available that will do it for you.

Clearly the sites on page 1 of the search engines are truly the ones that have figured out SEO. The next problem you might encounter will be “believability” or your ability to make people believe you know what you’re talking about. That’s where your Graphic Designer/Brand builder come in…  get in touch.

By |December 21st, 2010|Epic Insights|0 Comments

Chemotherapy Outreach Project

The Chemotherapy Outreach charity was set up to enable patients who would usually have to travel to Derriford Hospital for chemotherapy to receive their treatment closer to home. They needed £80,000 to secure the support of two senior oncology nurses to provide treatment at community hospitals in Kingsbridge, Tavistock and Liskeard.
Epic played a fundamental part in designing and identity and website (that was built by Artery Solutions), that was instrumental in building awareness and also hosted an online auction in conjunction with a fundraising evening. The auction had many glamourous prizes to be won including guitars donated by Cliff Richard and Status Quo, one of Tina Turner’s famous dresses and a holiday in the Caribbean. Dr Wayne Thomas, clinical director for oncology and blood services for Plymouth Hospitals NHS Trust, said: ‘We are so pleased to be able report that progress continues to be made for the provision of chemotherapy outreach in the South Hams. ‘Equipment is currently being purchased and the process for recruiting the Oncology Nurses is well underway, with full staff training to be given upon recruitment.’ ‘This is great news for the South Hams patients who will be able to have their treatment closer to their homes from the New Year.  The target of £80,00 was exceeded, and many people are now benefitting from this charity.

To visit the Chemothereapy Outreach project, please click here.

To visit Artery Solutions please click here.

By |December 20th, 2010|Epic News|0 Comments

Epic Design new identity and site launch

We have now re-branded and we hope you like our new name?

The Epic Design re-brand has been an exciting time, with many twist and turns we now have an updated portfolio and website not to mention a new identity!

It’s been a time of radical change here at Epic. After much anticipation we’re proud to launch our sparkling new website. We’ve re-vamped to showcase even more of the work we offer. We are still at Foxhole with the view to moving up the road to Dartington Hall???? providing us with the perfect setting to work our design and creativity for you.

We hope you like our new website and look forward to working closely with you on future projects together.

Please do not hesitate to get in touch if you have any questions regarding a project / design or even just for a chat – we would be delighted to here from you.

By |December 20th, 2010|Epic News|0 Comments